Twitter shopping: You can now buy things with just two tweets
I’ve never been a big believer in social commerce — and the newest initiative between Twitter and AmEx seems more gimmicky than a real commerce play. However, I could see big brands doing some creative campaigns with payment hashtags, so it’s worth keeping an eye on this.
Why Twitter Dropped Close to $90 Million on Bluefin Labs -
Mike Isaac shared Bluefin’s Co-Founder Deb Roy’s quote from D: Dive Into Media today:
“This whole thing is about taking common sense and making it scale and making it quantative,” Deb Roy, co-founder of Bluefin, said at the conference. “If you can take [our analytics service] and not just do it about [one event like] the Super Bowl but do it for all TV shows … now you have this comprehensive view into how TV is driving engagement.”
Several startups have attempted merging the social and television spaces, but I can’t think of one that has done it extremely well. When I first heard about the acquisition, it was difficult to understand why Twitter would make such a move.
The more I read about the perspective, the more I believe an acquisition like this is not just a good one, it’s a crucial one for the long-term business success for the company. Merging the TV analytics with Twitter’s ad business could drive significant revenue for the popular social networking site — on top of the already-successful promoted trends.
Going the distance: driving the Tesla Model S in the real world
The Model S isn’t perfect. Far from it — and I think that Elon Musk would be the first to admit it. But for a company only ten years old to produce an automobile good enough to convince a Detroit native that this might be the future of transportation? Well, that’s pretty amazing.
The desktop/laptop accounts for 70% of total media consumption for the average consumer. The top activities include games, social networks and music.
Tablets/e-readers and smartphones came in second and third, respectively, in % of total media consumption.
Study: Online Media Pays Off for Consumers More Than Offline
Before He Died, Steve Jobs Said He Wanted Apple To Make A Car -
Jay Yarow spotted a gem of a line in Nick Bilton’s post on Apple’s curved glass iWatches:
In a meeting in his office before he died, Steven P. Jobs, Apple’s co-founder and former chief executive, told John Markoff of The New York Times that if he had more energy, he would have liked to take on Detroit with an Apple car.
Twitter Hikes Its Promoted Trend Prices Again, to $200,000 a Day -
Peter Kafka on the bull trend for Twitter Promoted Trends:
Twitter’s newest price hike went into effect earlier this year, and represents a 33 percent increase over the $150,000 rate the company was asking for in 2012. And it’s up 150 percent from the $80,000 a day it was getting for the ads back when it launched them in 2010.
It’s definitely a positive sign that Twitter is able to command increasingly-higher prices for Promoted Trends, but I’m still not sold.
From their perspective, any revenue is better than no revenue, and at the very least it’s heading in the right direction. But I have to believe that Twitter will have to find another solid revenue stream beyond a Promoted Trend to command real respect from plenty of doubters on the business model.
While a good step in digital for the league, it’s a shame that live audio or video aren’t implemented. Maybe next year.
NBA offers its first free event app to track the All-Star Game through Android, iOS
IBM’s Game Show Winning Watson Computer Goes to Work Treating Cancer -
During what I’ll loosely call its training period, Watson has to date “read” some 600,000 documents of medical evidence, two million pages of specialty medical journals and clinical trials focusing on oncology or the treatment of cancer. The point of all this is to be able to answer complicated questions, based on evidence, about the treatments of cancer.
Watson conquered Jeopardy!. Now, time to set sights on a much bigger challenge: cancer.
[Google] announced on Friday that there are now 2,000 schools using Chromebooks for Education around the world. Just three months ago, there were 1,000 schools, showing an impressive adoption rate so far. —
Google announces that 2,000 schools now use Chromebooks, up 100% in three months
Chromebooks will continue to dominate education, and the low pricepoint is a huge reason why.
Apple Patents Plastic iPhone Without Home Button
With Apple losing its place as the world’s most valuable company amid disappointing iPhone sales, a cheap iPhone, although dismissed by Apple itself, is expected to generate over $6.5 billion in revenue for the firm.
Super Bowl plans to handle 30,000 Wi-Fi users at once—and sniff out “rogue devices” -
That’s why wireless security doesn’t stop when the game starts; the Superdome will use spectral analysis equipment to detect interference. “We’re always monitoring the network. So we have a plan in place if there is an interfering signal to identify that and remediate that problem,” Stewart said.
In last year’s Super Bowl, 12,946 attendees were on the stadium WiFi: They downloaded over 225 GB and uploaded 145 GB.
Let’s just say the NFL is ready this year.
Facebook's "Articles Related To" May Signal A News Shift -
Josh Constine highlights an interesting opportunity for Facebook and their “Articles Related To” feature — a personalized newspaper.
Social Readers continue to pop up, but serve up random content at times based on your social graph’s reading preferences. For Facebook, it makes sense to bring the content together and aggregate the most popular content from your newsfeed.
It’s too early to say if a news discovery initiative would overtake popular newsreading apps like Flipboard or Zite, but it’s certainly worth monitoring. Facebook hasn’t exactly been successful in driving engagement on startup-inspired apps (Snapchat/Poke, Places/Foursquare).
It’s a rare sighting these days.
“The reasons that exceptional defenses fare so much better in the Super Bowl are still somewhat murky, but this factor bodes well for this year’s 49ers, whose defense belongs in the elite group, according to S.R.S. (it ranks 17th among Super Bowl teams),” wrote Silver, in part. —
Nate Silver Picks the San Francisco 49ers in the Super Bowl (Awaiting Karl Rove Guess)
It’s always a good sign when Nate Silver picks your team to win. Go Niners.