A gamechanger? Sure, it’s cliche, but Big Fish Games is pioneering a new way to pay for iPad games. Apple is letting Big Fish offer all of their games to their users for one monthly subscription price.
Big Fish founder Paul Thelen calls it an “all-you-can-eat” service.
iPad app makers rely on app purchases and in-app add-ons to monetize. But the bigger companies that offer multiple games on the App Store will now need to think about how they can best offer their games to users.
Is the subscription model right for all? Nope — Big Fish Games is just one of a few established, recognized companies on the App Store. Regardless, it’s an intriguing new option that will provide app developers with another option to sell their games and build brand awareness and affinity amongst gamers.