Back in Cupertino for presentation number two, I walked Steve through the new names first. After I’d gone through the new list, he still didn’t like any. That’s when I pulled out “iMac” again and told him we still had a lot of heart for that one. Steve gave it the courtesy of a fresh look. “Well, I don’t hate it this week,” he said. “But I still don’t love it. Now we’ve only got a couple days left, and I still think ‘MacMan’ is the best name we have.” Depressing as that was, there was at least a shred of hope this time around. Steve had said he didn’t hate “iMac” anymore. Felt like positive energy to me.
It’s amazing to think about how different Apple would be if they named the iMac the ‘MacMan’. This drawn-out naming decision paved the way for a new era of simplicity and branding around the single letter “i”.