First Acer, now Dell. Recognizing that the netbooks fad has quickly come and gone, Dell announced today that they will be shifting away from netbooks completely towards “thin and powerful” products, ultrabooks.
Now that more than one company is essentially mirroring Apple’s MacBook Air approach, can we agree that the MacBook Air pioneered the ultrabook industry? Think iPad to tablet, MacBook to laptop.
The phrase “It’s a copycat league” can easily be applied to consumer electronics, and Dell publicly admitting that netbooks haven’t worked and that ultrabooks do, says a lot. Even if we may not go to the extent of crowning Apple as ultrabook pioneers, the company’s tremendous impact on technological norms cannot be questioned.