It’s about time. The Instagram Android app is in development, and it inevitably means a nice bump in user numbers for the popular photo-sharing iOS app.
But the “casually-late” approach has hurt Instagram. Even just a few months ago, I considered Instagram an app that you would want to purchase an iPhone for (no pun intended). Some fantastic, beautifully-designed apps that compete alongside Instagram have emerged recently — Path, for example. Instagram may be concerned that even though their service continues to chug along, they need to find new, excited, engaged users.
Logically, it makes sense for Instagram to go after avid Android users who have never used the app before. But with Path (and a bevy of other apps) there too, Instagram shouldn’t expect to see as big of an active user bump as they would have seen, say, in October or November 2010.
Better late than never, I suppose.