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It’s called Amazing Alex. It has this character who builds these chain reactions, like Rube Goldberg machines. It’s based on a really acclaimed game that released last year. We purchased the property. We really like the game. It was really successful, but it never got a big audience. So we acquired the property and we did some re-branding to make it, from our point of view, more universally appealing in a global perspective. Now we’re really excited to bring it again to the market. It was highly praised but it never got the audience it deserved. With the sort of audience we have for “Angry Birds,” we’ll see what we can do.
Ville Heijari, Rovio’s vice president of franchise development, on Rovio’s next game

Source: CNN

    • #tech
    • #rovio
    • #gaming
    • #amazing alex
    • #angry birds
  • 1 year ago
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