My original vision for MS was that everything got better when it was social–so I tried to build all the super popular things used on the web (blogs, music, classifieds, events, photos) on top of MySpace’s social layer. When Yahoo launched 360, MSN launched Spaces, and Google launched Okrut, I was shakin in my boots. But quickly I saw that it’s really hard to layer in social to features after the fact. At MySpace we had the luxury of having social first, and building the products on top of that layer. Then I choked and Facebook realized that vision. ;-)
Justin Timberlake, who played Sean Parker on The Social Network, has taken an ownership stake in MySpace.
I’m skeptical. Timberlake’s presence alone won’t be enough to save the former social networking giant. One can only assume that MySpace will look to carve out a deeper niche role in music, but it will be interesting to see if it can differentiate itself enough from potential competitors, including Pandora, Rdio and Turntable.
According to the TechCrunch report, the new site will be launched next March.