Android and iOS combine to secure a whopping 82 percent of the smartphone market. Apple has 29 percent of the market, while Android has the lion’s share with 53 percent. These two platforms were the only ones to record growth in 2011. RIM’s BlackBerry OS, which has struggled this year, declined to a meager 8 percent of the market share. Newcomer Windows Phone 7 didn’t plummet like RIM, but it didn’t climb either. Throughout 2011, the platform never went above 2 percent.
The NPD has released smartphone market share numbers for the year. They aren’t surprising. Apple and Google continue to lead the way, as Android and iOS were the only platforms that grew.
Windows Phone 7 didn’t move, which is a minor surprise considering that Microsoft seemed to advertise their devices on television fairly extensively.