Indeed, this study suggests that half of all parents sign up with Facebook at least partly in order to see what drugs their kids are taking, who they are consorting with and what they really think about, well, their parents.
An excitable 43 percent of parents admit that they check their kids’ Facebook pages every day.
Some 92 percent of them make it so easy for themselves by openly becoming Facebook friends with their kids.
The access Union Metrics has to the Tumblr data firehouse allows it to chart just how that post spread through the Tumblr ecosystem, identifying the users who played the biggest role in amplifying its reach. This is what that looks like, visualized:
It’s worth noting that this level of detail is only available on Tumblr, not Twitter, whose data doesn’t allow for tracing back the chain of an individual retweet… Being able to target the individual users whose assistance in getting a message to go viral would be most valuable — that’s the kind of surgical marketing brands dream of.
Great visualization, and yes, Tumblr can be a marketer’s dream.
London architecture collective Softkill Design has joined the race to build the world’s first 3D printed house, announcing plans for a plastic dwelling that could be built off-site in three weeks and assembled in a single day.
It wasn’t too long ago that the term ‘Smart City’ was not on very many people’s radar screens, but today smart cities are popping up all over the place and people are becoming more familiar with what that entails. In case you’re not familiar with the term a smart city uses information combined with technology to improve quality of life, reduce environmental impact, and decrease energy demand. This list of the smartest cities on the planet takes those factors into consideration, as well as the ‘smart’ plans the city might have for the future.
Great to see SF lead the list.
The White House is dropping more than the State of the Union on the American people tonight, it’s also dropping the bass.
I’ve never been a big believer in social commerce — and the newest initiative between Twitter and AmEx seems more gimmicky than a real commerce play. However, I could see big brands doing some creative campaigns with payment hashtags, so it’s worth keeping an eye on this.
Mike Isaac shared Bluefin’s Co-Founder Deb Roy’s quote from D: Dive Into Media today:
“This whole thing is about taking common sense and making it scale and making it quantative,” Deb Roy, co-founder of Bluefin, said at the conference. “If you can take [our analytics service] and not just do it about [one event like] the Super Bowl but do it for all TV shows … now you have this comprehensive view into how TV is driving engagement.”
Several startups have attempted merging the social and television spaces, but I can’t think of one that has done it extremely well. When I first heard about the acquisition, it was difficult to understand why Twitter would make such a move.
The more I read about the perspective, the more I believe an acquisition like this is not just a good one, it’s a crucial one for the long-term business success for the company. Merging the TV analytics with Twitter’s ad business could drive significant revenue for the popular social networking site — on top of the already-successful promoted trends.
The Model S isn’t perfect. Far from it — and I think that Elon Musk would be the first to admit it. But for a company only ten years old to produce an automobile good enough to convince a Detroit native that this might be the future of transportation? Well, that’s pretty amazing.
The desktop/laptop accounts for 70% of total media consumption for the average consumer. The top activities include games, social networks and music.
Tablets/e-readers and smartphones came in second and third, respectively, in % of total media consumption.