Peter Kafka on the bull trend for Twitter Promoted Trends:
Twitter’s newest price hike went into effect earlier this year, and represents a 33 percent increase over the $150,000 rate the company was asking for in 2012. And it’s up 150 percent from the $80,000 a day it was getting for the ads back when it launched them in 2010.
It’s definitely a positive sign that Twitter is able to command increasingly-higher prices for Promoted Trends, but I’m still not sold.
From their perspective, any revenue is better than no revenue, and at the very least it’s heading in the right direction. But I have to believe that Twitter will have to find another solid revenue stream beyond a Promoted Trend to command real respect from plenty of doubters on the business model.