This just in — Apple is going to take over the textbook market, and the early results are encouraging. Within the first three days, Apple sold more than 350,000 textbooks from the iBooks Store.
The textbook industry is broken. Students rely on old content, worn out and over-highlighted physical books, and hard-to-read text to study course material. The customers in the industry are practically crying out for digital copies of their course textbooks.
It’s clear that Apple is on to something big, so what could possibly hold this back? Well, it’s more on the technology than the textbooks themselves. Students constantly flip around textbooks to find the material they need. If Apple can develop technology within iBooks to make flipping and quickly scanning a textbook a reality, there’s no reason people would ever not prefer the digital copy over the physical copy. Add in the ability to lend a textbook to a friend, and it’s a slam dunk.