Here's Exactly What It Looks Like When Something Goes Viral On Tumblr - Forbes
The access Union Metrics has to the Tumblr data firehouse allows it to chart just how that post spread through the Tumblr ecosystem, identifying the users who played the biggest role in amplifying its reach. This is what that looks like, visualized:
It’s worth noting that this level of detail is only available on Tumblr, not Twitter, whose data doesn’t allow for tracing back the chain of an individual retweet… Being able to target the individual users whose assistance in getting a message to go viral would be most valuable — that’s the kind of surgical marketing brands dream of.
Great visualization, and yes, Tumblr can be a marketer’s dream.
